GE Supply has a new name — Gexpro.

Rexel, a global distributor of electrical supplies, acquired the company from General Electric in August 2006, and announced the new brand to employees today. The company will formally unveil the brand change at a meeting of the National Association of Electrical Distributors in Washington D.C. on May 6, 2007, and will phase it in through current GE Supply locations worldwide.

“We are excited by the opportunity to establish the Gexpro name and continue to provide customers with the broadest base of products and support in the industry,” says Jeff Schaper, president and CEO. “The Gexpro brand builds on over 100 years of GE Supply excellence while reinforcing our commitment to our core values of professionalism, accountability, customer-focus, experience and integrity.”

Gexpro is a full-line, international distributor of electrical parts, power generation products, voice and data equipment, fasteners and security equipment, with $2.5 billion in 2006 annual revenues. Headquartered in Shelton, Conn, the business operates through over 170 locations in the U.S., Puerto Rico, Europe, the Middle East, Southeast Asia and China.